Beatnik isn’t just a bar—it’s an attitude. With a menu of gourmet sandwiches and a rebellious spirit, it needed a brand identity that felt just as bold. I crafted the visual identity from the ground up, designing a look that balances grit with a bit of playfulness.

To introduce Beatnik before its doors even opened, I also designed a coming soon site—building hype and setting the stage for the full web experience to follow.