In today's digital world, algorithms shape the way we consume media. Our feeds often become echo chambers, with misinformation spreading quickly and negative content gaining more traction than accurate, nuanced perspectives. This polarizes public opinion and can lead to feelings of stress and overwhelm.
Algorithms make discovery shallow. Social media overwhelms us, and streaming services often lock us into repetitive cycles of content. Users feel caught in the "attention economy," craving more meaningful engagement but unsure where to find it.
I conducted a survey involving 21 participants to gather insights into their smartphone usage, their interactions with technology, and how they utilize it during idle moments.
The objective was to explore potential psychological impacts on their daily routines and assess the demand for a healthier alternative to endlessly scrolling through social.
Many participants described experiencing decision paralysis, which often led to excessive time spent searching for new content. Participants also shared feeling overwhelmed or stressed by the content they encountered on social media.
I began by exploring how other media recommendation apps operate. By analyzing these products, I could identify what worked and what didn’t.
For example, many apps failed to strike a balance between user engagement and promoting healthier, more enriching consumption habits.
Using journey maps, I ran timed brainstorming sessions to generate as many ideas as possible. These ideas were clustered and ranked by value, setting the stage for my systems map, which outlined how everything would connect.
A recommendation app that prioritizes thoughtful discovery The design centers on matching content—articles, podcasts, music, and videos—to users' attention levels and mood. Instead of algorithms,
Building an algorithm-free recommendation system was challenging. I had to think creatively about user inputs, balancing a desire for discovery with the constraints of attention span and mood.
After our brainstorming session, it was essential to outline a comprehensive structure for the app. I created a system map to visualize all key pathways which helped to identify potential pain points and areas where users might feel friction.
The system map served as a blueprint, keeping the experience simple and efficient. It was crucial that every choice a user could make felt cohesive, reinforcing the app's goal of offering meaningful engagement without distraction.
Once I had a clear framework, I translated it into a set of wireframes. These wireframes acted as the app's skeleton, focusing on functionality rather than aesthetics.
I iterated on these wireframes, ensuring the app felt intuitive even at this low-fidelity stage. For instance, I simplified navigation by reducing the number of taps needed to reach key functions, and I tested different layouts to prioritize content clarity.
With a basic prototype in hand, I tested "Fuse" with users. I watched them complete tasks and adjusted features to make the experience intuitive and engaging.
Disruptive notifications — my phone buzzed multiple times, completely contradicting the organic media experience I envisioned.
This realization inspired another key feature: the option to mute notifications, giving users control to engage with content distraction-free.
Many people found the inputs confusing and were unsure what to select.
The original mood-matching system needed refinement and Distance got added as the 5th element.
Fuse, the name, represents a departure from polarization, embodying the notion of convergence that arises from open-mindedness. The brand embraces an organic and vintage tone, evoking a sense of approachability and nostalgia reminiscent of analog days.
"Fuse" curates media based on user preferences, with a focus on time well-spent. It creates a fulfilling experience, balancing discovery and digital well-being.
In our user research, a clear theme emerged: time. Participants often expressed feeling like they lacked the time to seek out meaningful content and found themselves turning to technology as a filler in idle moments.
This insight shaped a core feature of the app: setting a timer. By allowing users to input their available time, the app queues up a curated selection of media to perfectly fit that duration, making every moment intentional and fulfilling.
Whether you're on a noisy streetcar without headphones or in a quiet space at home, the app needed to adapt to your environment. Users can select their preferred media format—audio, video, or publications—based on where they are and what works best in the moment.
Instead of obvious environmental cues or user data, I distilled these factors into a more abstract yet adaptable framework, each be measured on a 1-5 scale, designed to work seamlessly across all types of media, from articles to podcasts and music.
Here’s how I broke it down:
One challenge was encouraging user retention without intrusive notifications. Inspired by The Guardian's approach of showing readers their percentile rank based on article consumption, I wanted to tap into users' sense of accomplishment.
Instead of attention-seeking alerts, Fuse focuses on celebrating self-cultivation. I designed the home screen to highlight users' activities and achievements—like active days and hours spent—through engaging infographics, fostering a sense of pride and promoting long-term, meaningful engagement.
Save any media you enjoy, with options to categorize and filter your favorites. Plus, a complete playback history is stored, making it easy to revisit anything you've seen or heard whenever you want.
Reflecting on my initial research, I realize that the questions I asked were not specific enough, resulting in a lack of meaningful qualitative data. However, some responses did spark ideas that evolved into key features.
The testing phase also felt rushed, and with only minimal pathways using static buttons, I couldn't effectively test whether the haptic movements for scrolling on the media selection screen felt intuitive.
